The language of rum
23 July, 2020
Language has immense power. It can start wars and broker peace; it can convey truth and espouse lies; it can lead to both understanding and misunderstanding. For rum, semantics is a particularly sore subject.
Absolut draws a Blank
14 July, 2011
Absolut vodka has launched a global creative campaign called Absolut Blank. The campaign involves 'blank' bottles that have been turned into pieces of art by 18 different artists.